15+ years pushing for next-gen creativity in media and communications. Global full-house campaigns and sustainability strategies for commercial brands.
I take on projects related to brand and content strategy, concept development and communication.
A brand developer at heart, I enjoy aligning creative visions and business. I believe a brand grows stronger by creating meaningful bonds with communities, through culture-driven experiences.
Questions of representation and the importance of inside-out diversity is key for me. Many years of communicating values of sustainability are also embedded into my work.
* Founder and CEO of SLIC, an accessory brand offering made-to-order pieces handmade in Stockholm.
* Partner and advisor MAI, a AI-powered resale service offering pre-loved premium Scandinavian fashion.
* Founder and Editor-in-Chief of Make It Last, a creative agency and editorial platform specializing in sustainable style and beauty.
* Founder and Editor-in-Chief of Space Matters, an inspiration hub for female creatives and creative agency.
* Editor-in-Chief Rodeo Magazine, a glossy biannual and online magazine focusing on Scandinavian style and culture.
Education: Journalism at University of Westminster, Graphic Design at Berghs School of Communications, Curator Program at Stockholm University.
Currently: Mostly ARKET, MAI and SLIC.
Recurring clients: H&M Group, Vestiaire Collective, adidas, UNIQLO, GANT and L’Oréal.
DOCTORS WITHOUT BORDERS. Release of Läkare Utan Gränser-bracelet through SLIC. Concept and execution. 2024-present.
Resale service MAI. Partner, advisor. 2024-present.
ARKET. Campaign ARKET ARCHIVE. Creative Direction, Execution and Messaging. Fall 2024.
H&M Season Full House Campaign. Art Direction and Messaging. Fall 2021.
Rodeo Magazine. Editor-in-Chief, online and print. 2010-2014.
Bukowskis Auction House. Content Creation 2019-2020.
Make It Last x Circulose Jacket. Concept and Execution. Fall 2021.
ARKET. Copywriter, across departments. An ongoing project is strategy + messaging for resale destination ARKET ARCHIVE. 2021-present.
FEBEN capsule for WEEKDAY. Concept, Execution and Messaging. Fall 2022.
SLIC x Maison Commune limited edition collection. Concept and Execution. Fall 2022.
Space Matters. Founder and Editor-in-Chief. 2015-2019.
Illyez capsule for WEEKDAY. Concept, Execution and Messaging. Spring 2022.
“Subverting ideas of hypermasculinity into SOMETHING softer and more inclusive, GÖTESSON’S Weekday gender NEUTRAL CAPSULE includes reworked wardrobe staples in jersey and denim.”
Per Götesson capsule for WEEKDAY. Illyez capsule for WEEKDAY. Concept, Execution and Messaging. 2021
Make It Last. Founder and Editor-in-Chief. 2014-2022.
“OUR MISSION IS TO AMPLIFY PEOPLE’S PASSIONS THROUGH SOUND AND TECHNOLOGY, WHILE AT THE SAME TIME PUSHING OUR INDUSTRY TOWARDS EMISSION-FREE AND RESPONSIBLE PRACTICES ACROSS THE VALUE CHAIN.”
Marshall Group. Sustainabilty Advisor and Copywriter. Quote from Annual Report 2020, read here.
KICKS. Creative Direction, Execution and Messaging. Launching KICKS Conscious category, we created a series of concepts over a twoyear period. 2020-2022.
Filippa K Circle, an early platform for sustainability related ideas. 2017-2018.
Mercedes Benz. Creative Concept with Space Matters durring NYFW. Fall 2020.
“SEVEN YEARS INTO HER HIGH-PROFILE MODELING CAREER, LIYA KEBEDE HAD NO PLANS OF LAUNCHING A FASHION BRAND. BUT SHE SAW AN OPPORTUNITY: CREATING CONTEMPORARY DESIGNS WITH TRADITIONAL TECHNIQUES AND AT THE SAME TIME STIMULATING WORK OPPORTUNITIES IN HER NATIVE ETHIOPIA. BEING A CHANGEMAKER AT HEART, KEBEDE DIDN’T LOOK BACK.”
LEM LEM by Liya Kebede for H&M. Copywriter. Spring 2021.
UNIQLO Sweden. Social Media Management, Content Creation. 2019-2020.
Filippa K Campaigns. Art Buying, Messaging and Production. 2018-2020
Electrolux Global. Care Campaigns. Concepts and Execution. 2021-2022.
Launch of Biolage RAW in the Nordics for L’Oréal. Concept, Execution and Messaging. Included Ad Campaigns (Film and Stills), PR, Community-Building Events and Campaign Site with weekly content.
“As temperatures drop, our children’s wardrobe gently wraps the season’s escapades in moisture-absorbing wool, breathable fleece and lightweight down. Explore our new layering essentials that will allow young adventurers to conquer any fun-filled mission with softness and ease.”
Lisa Corneliusson 